Last Updated On August 10

Moosend Review 2024: Is This Email Marketing Tool Worth It?

Discover if Moosend is the right email marketing tool for 2024. Explore features, pricing, pros & cons, and see if it’s worth the investment for your business.

When it comes to email marketing platforms, there are plenty of fish in the sea, but only a few manage to stand out. Moosend is one of those rare tools that’s built a reputation as a flexible, user-friendly, and surprisingly powerful option.

If you're an email marketing manager or a marketing automation consultant, you might have already heard of it—or maybe you’re simply looking for a direct email marketing solution that gets the job done without fuss.

Let’s unravel whether Moosend is worth its salt and if it might just be the right tool for your 2024 marketing strategy.

Moosend is an email marketing and marketing automation platform designed to simplify creating, managing, and optimizing email campaigns.

With tools for email list management, segmentation, automation workflows, and analytics, Moosend covers the essentials while throwing in a few unexpected perks.

It’s built for everyone from startups needing basic email functionality to seasoned pros craving advanced lead generation and automation features.

And unlike many of its competitors, Moosend offers a free plan—a nice touch for those testing the waters.

Ease of Use

stars

4.5

Customer Service

stars

4.7

Features

stars

4.5

Value for Money

stars

4.7

Moosend Overview

Moosend’s Overview

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In my view, Moosend is best suited for small to medium businesses that want a dependable email marketing database without the sky-high price tag.

It’s especially useful for marketing automation B2B and e-commerce brands, thanks to its sophisticated automation and segmentation tools.

For email marketing consultants and lead generation strategists, Moosend is more than capable, though it may not have the extensive bells and whistles of pricier platforms.

For example: Suppose you're running a small e-commerce store. Moosend makes it easy to build a lead generation landing page and send out email newsletters that cater to different customer interests—all without a hitch.

On the flip side, larger companies with very niche needs or complex integrations might find Moosend a tad limited.

Let’s face it, picking the best email marketing and automation tool isn’t exactly straightforward. Each option has its own quirks, strengths, and a few weak spots that might make or break it for your needs.

Moosend is one of those tools that packs a punch without overwhelming you. It’s designed to help businesses of all sizes manage email campaigns and dive into marketing automation with ease. But, as with any tool, Moosend has its ups and downs, and it’s worth weighing them before you decide if it’s a fit.

In this Moosend review section, we’ll dig into what makes Moosend stand out and where it might fall short.

Whether you're a small business hunting for an affordable option or a larger team needing robust automation, this review should help you decide if Moosend checks the right boxes.

PROS

  • Ease of Use - Moosend is refreshingly easy to use, whether you're new to email marketing or a seasoned marketer. The drag-and-drop editor lets you craft campaigns quickly, even if you’ve never touched email marketing software before. It’s intuitive—perfect for designing emails, setting up automations, and launching campaigns without a hitch.

  • Affordable Pricing - Compared to other email marketing platforms, Moosend is a steal. If you’re a small business with a tight budget, the Pro Plan offers a lot of bang for your buck. You’ll get features like customer segmentation, task automation, and A/B testing—tools that usually come with a high price tag elsewhere.

  • Powerful Automation Tools - Moosend’s automation capabilities let you set up personalized customer journeys effortlessly. For instance, a digital marketing agency could use Moosend to send tailored content to potential clients. Say someone browses specific services on your website—you could automatically follow up with case studies or testimonials about those exact services. Now that’s smart marketing.

  • Precise Segmentation - Moosend allows for pinpoint segmentation based on user behavior, demographics, and other factors, paving the way for truly personalized campaigns. Picture an online clothing store using Moosend to target customers who bought winter jackets, sending them an email about the latest winter wear collection. Targeted, timely, and effective.

  • Landing Pages and Signup Forms - Moosend makes it simple to create landing pages and forms to attract leads. If you’re a B2B company, for instance, you could use Moosend to build a lead generation landing page for an upcoming webinar. Every signup goes straight to your email list, triggering automatic confirmation emails and follow-ups—no manual work needed.

CONS

  • Limited Design Options - While Moosend’s email builder is easy to use, it doesn’t have quite as many design options as some other platforms. If you’re a creative agency with a strong brand image and very specific design needs, you might find the templates a tad restrictive.

  • Limited Integrations - Moosend’s integration options are somewhat limited. If your business uses niche tools or a less common CRM, you might find yourself needing a workaround. For example, you might have to rely on a third-party tool like Zapier to bridge the gap, which could add complexity (and cost).

  • Not Ideal for Complex Marketing Needs - Moosend has a lot to offer, but larger businesses with intricate marketing requirements may find it lacking in certain areas. A large company needing advanced workflow approvals, deep CRM integration, or complex analytics might find Moosend a bit lean compared to heavyweight platforms like HubSpot or Marketo.

  • Learning Curve for Advanced Features - Moosend’s basic features are easy enough, but mastering its advanced tools—like custom automation and detailed segmentation—can take time. If you're new to email marketing, be prepared to spend a bit of time learning the ropes for complex workflows. It’s not impossible, just something to consider.

If you’re on the fence, the easiest way to know if Moosend is right for you is to give it a spin. Their free plan lets you explore the platform at your own pace, with no rush to upgrade. You’ll get hands-on experience with its features and customization options, letting you see how it might slot into your daily routine.

Trying it out for free gives you the breathing room to make an informed decision. So, when or if you do decide to commit to a paid plan, you’ll know you’re getting exactly what you need for your email marketing growth.

With Moosend, you’re not just choosing a tool—you’re potentially gaining a reliable partner in your email marketing journey. And with the free plan as a no-strings-attached trial, what’s the harm in giving it a try?

Reading reviews and testimonials from other users can give you a solid sense of what it’s actually like to use Moosend day-to-day. These firsthand insights go a long way in helping you figure out if the platform will fit into your own workflow.

By hearing about others' experiences, you’ll better understand how Moosend might suit your needs. But keep in mind, everyone’s journey is different—it’s wise to weigh a range of opinions before jumping to conclusions.

Here’s what some users had to say about Moosend:

  • “I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking for and are eager to improve. Support is AMAZING, top notch, I've been blown away with the reporting features, the platform is super easy, intuitive and FUN to use. I could keep going! I'm seriously happy with my experience. There are these businesses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them. Then there are businesses/software providers like Moosend. That make my life easier, running my business more profitable, more fun and overall BETTER. I've been using Moosend for about a month and this is more than enough to know that I will be using them for a very, very long time and that they're the best ESP for my business. I could go on and on. If there are any negative reviews, ignore them. Just try them out for yourself, if you have an agency, switch one of your clients or something to test it out and you'll see for yourself.”

This review captures how much the user appreciates Moosend’s supportive customer service and how easy it is to use. They’re not just saying it’s helpful; they’re calling it enjoyable—a huge plus for any software. And honestly, for someone to call a tech tool “fun”? That’s a big compliment!

  • “Moosend is a Godsend! It is the simplest platform I’ve worked with and does not compromise on any of the features. Creating beautiful emails is drag-and-drop simple.”

This user is thrilled with Moosend’s simplicity. For anyone looking for an easy-to-use tool that doesn’t skimp on features, this feedback is perfect. The fact that they can create "beautiful emails" effortlessly is appealing, especially for businesses without a dedicated design team.

  • “I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support… The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook.”

Here’s a review from someone who had a bit of a rough time with Moosend’s advanced features. It points to some limitations in customer support, especially for trickier integrations like Facebook Pixel. While the basic tools may work seamlessly, more complex needs might require extra assistance—which isn’t ideal if you’re aiming for a smooth experience.

  • “The basic product is excellent. Automations work well, campaigns are easy to create, schedule, and send. We had some initial problems with deliverability but they had a helpful contact who helped us warm up the list and move IPs, which seemed to resolve the issue.”

This balanced review highlights both the good and the not-so-good. Moosend delivers on key features like automation and campaign scheduling, but deliverability issues did pop up initially. Luckily, support was proactive in helping out, which is reassuring. It shows Moosend generally works well, though there might be a few bumps if you’re dealing with email list warming or shared IPs.

  • “It’s not easy to generate reports. Sometimes, I have problems organizing elements of my newsletter.”

Here, the user calls out challenges with reporting and design flexibility. Moosend has a lot to offer, but if you’re someone who likes having everything organized your way, these limitations could be a bit frustrating. Definitely worth considering if customization is a high priority.

  • “Pretty great experience overall. A young company that is offering a lot of really advanced email functionality for a very competitive price. Can’t wait to see what happens in future.”

This review shines a light on Moosend’s growth potential. For small to mid-sized businesses, it’s promising to have a tool that’s affordable yet packed with advanced features. Their enthusiasm for future updates shows they’re confident Moosend will keep getting better with time.

If you’re interested in seeing more feedback, check out Capterra—it’s a trusted site with a wide range of reviews on Moosend and other platforms. It’s a solid place to dive into other users’ thoughts and experiences.

Moosend’s pricing structure is straightforward—something I think we all appreciate when trying to balance budgets. It starts with a free plan that includes most core features and scales up based on the number of subscribers.

Paid plans start at around $7/month, which is pretty competitive if you're managing a modest email list. There’s also an option for custom pricing for larger enterprises, though for that, you might look at other platforms with more complex options.

Here’s a detailed breakdown of Moosend’s pricing structure:

Plan Starting Price Features
Free Trial $0/month No Credit Card Required, 1,000 Subscribers / Unlimited Emails, 1x Automation Workflow, 1x Landing Page, 1x Subscription Form.
Pro $7/month Unlimited Emails, Automation Workflows, Landing Pages / Forms, Subscription Forms, SMTP Server.
Moosend+ $Custom/month Transactional Emails, Audience Discovery, Dedicated IPs, Custom Reports, SSO & SAML, Hosted Files.
Enterprise $Custom/month All Features, Account Manager, Additional Team Members, Priority Support, Premium Campaign Performance, Deliverability & Strategy Optimization.
Moosend’s Pricing

Moosend’s Pricing

Moosend’s affordability and flexibility make it a solid pick for both small businesses and larger companies. With the Free Plan, you can test out the platform without any commitment—a great way to get a feel for its features.

Meanwhile, the Pro and Enterprise plans unlock more advanced tools for businesses that need a bit more firepower.

What’s nice is that Moosend’s plans are designed to grow with you, so as your business scales up, Moosend can keep up.

Is Moosend worth the money? Well, I’d say so, especially if you’re after a budget-friendly tool with plenty of power under the hood.

It may not have every fancy tool on the market, but it’s got enough meat on the bone to satisfy email marketing managers and marketing automation consultants looking for effective solutions.

You might not want it if you're after high-end analytics or heavy-duty integrations, but for straightforward needs, Moosend ticks the boxes.

Moosend isn’t just any email marketing tool—it’s a feature-packed platform that can supercharge your marketing efforts. Moosend offers a well-rounded suite of features that touch on all critical aspects of email marketing.

Its combination of user-friendly design and powerful tools makes it a versatile choice for businesses looking to level up their marketing. Whether you're new to email marketing or a seasoned pro, Moosend’s capabilities are sure to add value to your strategy.

Let's break down its core functionalities and see what makes Moosend stand out.

  • Moosend’s Email Marketing

Moosend’s email marketing tools are crafted for simplicity and power. With the drag-and-drop editor, creating visually engaging emails is as easy as pie, no coding skills required.

There’s a variety of templates to match your brand’s look and feel, so you don’t have to start from scratch.

Plus, Moosend supports A/B testing, letting you try out different subject lines or content styles to see what really clicks with your audience. Optimizing for higher open and click-through rates just got a whole lot easier.

Moosend’s Campaign design

Moosend’s Campaign design

Moosend’s marketing automation is built to simplify your workflow.

You can set up automated sequences that respond to user actions—like sending a warm welcome when someone joins your list or nudging a customer who left items in their cart. With pre-built templates for automation, creating even complex workflows feels manageable.

It’s like having a marketing assistant that ensures your messages are timely and spot-on.

  • Moosend’s Marketing Automation

Moosend’s Automation

Moosend’s Automation

Growing your subscriber list? Moosend has you covered.

The platform offers tools to create eye-catching landing pages and sign-up forms that capture leads effectively. You can also add pop-ups and forms directly on your site to encourage visitors to sign up.

For businesses focused on expanding their reach, these tools are essential for building and nurturing your email list without fuss.

  • Moosend’s Lead Generation

Moosend Landing Page Design

Moosend’s Landing Page Design

Moosend makes managing your subscriber lists a breeze. You can create targeted segments based on demographics, purchase history, engagement levels, and more.

With this segmentation, your campaigns are more relevant, and your open rates can improve.

Moosend also includes list cleaning features, removing inactive or invalid addresses to keep your list healthy and effective.

  • Moosend’s List Management

Moosend Email Segmentation Templates

Moosend’s Email Segmentation Templates

With Moosend, tracking your campaign performance is straightforward.

You can monitor open rates, click-throughs, bounce rates, and unsubscribes in real-time. There’s even a heatmap feature, so you can visually see where recipients are clicking within your emails.

These insights are invaluable for refining your strategies and making data-driven decisions for future campaigns.

  • Moosend’s Reporting and Analytics

Moosend Custom Reports

Moosend’s Campaign design

Moosend’s support team is responsive and eager to help, whether you’re facing an integration issue or just trying to figure out a feature.

They offer live chat, email support, and a pretty comprehensive knowledge base.

From what I’ve seen, the support team is quick to respond, though they don’t offer 24/7 help—so bear that in mind if you often work odd hours.

Moosend isn’t the flashiest or most complex email marketing tool out there, but that’s precisely its charm. For SMBs, e-commerce stores, and direct email marketing pros, Moosend offers a reliable, straightforward way to manage emails without the headache of a high price tag.

Its landing page and automation features make it especially valuable for lead generation and small-scale campaigns.

So, is it perfect? Well, not exactly.

But, if you’re after an email platform that feels like a trusted sidekick rather than an oversized Swiss Army knife, Moosend might just be your match.

  • Moosend is primarily used for email marketing and marketing automation. It helps businesses create, manage, and optimize their email campaigns while automating repetitive marketing tasks. 

  • Yes, Moosend is known for being easy to use, making it a great choice for businesses of all sizes, whether you’re a beginner or an experienced marketer.

  • No, Moosend does not currently offer a dedicated mobile app. The platform is primarily web-based, meaning you access it through a browser on your desktop, laptop, or mobile device. While there’s no standalone app, Moosend’s website is mobile-responsive, allowing you to manage campaigns, view reports, and access key features from your mobile device’s browser.

    This setup still offers flexibility for users who need to make quick adjustments or check performance metrics on the go, but it lacks the native app experience that some other email marketing platforms might offer.

    For those who require more extensive mobile management features, this could be a limitation to consider.

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Beyond email marketing, GetResponse also lets you build websites, host webinars, and manage customer relationships, making it a popular choice for businesses of all sizes to grow their reach and boost sales.

  • SaneBox Review

SaneBox is an email management tool that uses artificial intelligence to prioritize and filter emails, helping you focus on important messages and declutter your inboxes.

SaneBox analyzes your behavior, such as which emails are opened and responded to, to determine the importance of incoming emails.

It moves unimportant emails out of the inbox into a separate folder called SaneLater and provides a summary in a digest format.

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You can use customizable templates to quickly create professional-looking documents, collaborate with your team, and track when a document is opened or signed.

It’s a popular choice for companies looking to speed up their approval processes and keep everything organized in one place.

  • Todoist Review

Todoist is an app designed to help you manage your tasks and projects easily. It works like a to-do list where you can add, organize, and track everything you need to get done.

Whether it’s small tasks like “buy groceries” or bigger projects like “plan an event,” Todoist helps you stay on top of it all.

You can set deadlines, create subtasks, and organize tasks into different projects. Todoist is great for personal use as well as for teams, with features like task sharing and collaboration.

It’s available on your phone, computer, or web browser, so you can access your to-do list anywhere.

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