Last Updated On August 10
Moosend Review 2024: Pros, Cons, Pricing & Key Features
Explore our Moosend review for top features like email marketing, automation strategy, lead generation tools, and list management for consultants and managers.
When it comes to email marketing and lead generation, finding the right tools can be challenging. As businesses grow, they need solutions that simplify workflows, enhance engagement, and ultimately drive conversions.
Moosend is an all-in-one platform offering robust features tailored for small businesses, marketers, and agencies alike.
In this Moosend review, we’ll explore how Moosend helps Email Marketing Managers, Email Marketing Consultants, and business owners achieve their marketing goals by blending seamless marketing automation, lead generation, and email list management into a single, user-friendly platform.
We're going to take a deep dive into it characteristics, features, pros and cons…
So sit back, relax, and let's GO!
What is Moosend?
Moosend is an email marketing platform that helps businesses create, send, and automate email campaigns. It offers easy-to-use templates, drag-and-drop editors, and advanced automation features to help engage with customers more effectively.
In addition to email marketing, Moosend provides tools for managing mailing lists, tracking campaign performance, and segmenting audiences.
It’s a popular choice for businesses looking to streamline their marketing efforts and build stronger relationships with their customers through targeted, data-driven campaigns.
Ease of Use
4.5
Customer Service
4.7
Features
4.5
Value for Money
4.7
Moosend Overview
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Who Is Moosend Best For?
Moosend is a great fit for small to medium-sized businesses, eCommerce shops, marketing agencies, and even nonprofits.
Here’s how it can help each of these groups:
For Small to Medium-Sized Businesses
Moosend’s easy-to-use email tools are perfect if you don’t have a lot of time or resources to spend on marketing. Its drag-and-drop editor and ready-to-go templates mean you can whip up professional-looking emails without any hassle.
Example: Imagine a local coffee shop wanting to keep its customers in the loop about new specials or events.
With Moosend, they can quickly create a sleek newsletter to share discounts or upcoming events, and target their loyal customers with personalized offers.
For ECommerce Stores
If you’re running an online store, Moosend’s automation features can be a game-changer.
You can set up automated emails for things like abandoned carts or product recommendations based on what customers have previously looked at or bought.
Example: Think of an online fashion retailer that wants to remind customers about items they left in their cart.
Moosend can automatically send a reminder email, and even suggest related products, helping to boost those sales and keep customers coming back.
For Marketing Agencies
If you’re managing campaigns for different clients, Moosend makes it easy to handle multiple accounts and track performance.
Its reporting tools let you see what’s working and what needs tweaking, so you can keep your clients happy with effective, data-driven strategies.
Example: A digital marketing agency can use Moosend to oversee various campaigns, tweak strategies based on detailed reports, and provide clients with clear, actionable insights, all from one platform.
For Nonprofits and Educational Groups:
Moosend’s budget-friendly pricing makes it an excellent choice for nonprofits or schools that need to keep in touch with their supporters or students.
You can automate updates, reminders, and newsletters without breaking the bank.
Example: A charity could use Moosend to send updates about their latest projects or upcoming events to donors.
Automated emails can ensure consistent communication, helping to keep supporters engaged and informed.
In short, Moosend’s combination of affordability, ease of use, and powerful features can be a real boost for a wide range of users looking to improve their email marketing efforts.
Moosend’s PROS and CONS
Choosing the right email marketing and automation tool can be tough, especially since each one has its own strengths and weaknesses.
Moosend is a powerful and easy-to-use solution that can help businesses of all sizes manage their email campaigns and marketing automation.
But like any tool, it has its pros and cons that you should consider before making a decision.
In this Moosend review section , we'll take a deep dive into the key advantages and disadvantages of Moosend, with real-world examples to show how these features (or limitations) could affect your marketing.
Whether you're a small business looking for an affordable option or a big company that needs powerful automation, this review will help you decide if Moosend is the right choice for you.
PROS
Moosend is easy to use, whether you're a beginner or an experienced marketer. Even if you've never done email marketing before, you can easily create campaigns using Moosend's drag-and-drop editor. The layout is simple and intuitive, so designing emails, setting up automations,
Moosend is very affordable compared to other email marketing platforms. Small businesses with a limited budget can start with the Pro Plan for a very low price per month. You'll get access to advanced features like segmenting your customers, automating tasks, and testing different versions of your emails, which are usually only available in more expensive plans on other platforms.
Moosend's automation tools are powerful and flexible, helping businesses create personalized customer experiences. A digital marketing agency could use Moosend's automation to send personalized content to potential customers. For example, if someone visits pages about specific services, you could automatically send them case studies or testimonials related to those services.
Moosend allows for precise segmentation based on user behavior, demographics, and other criteria, leading to highly personalized campaigns. For example, an online clothing store could send emails about new winter clothes to customers who bought winter jackets in the past.
Moosend makes it easy to create landing pages and signup forms to attract new customers. A B2B company could use Moosend's builder to create a landing page for a webinar. The form on the landing page can be automatically connected to an email list, so you don't have to manually add new signups and can automatically send confirmation emails and follow-ups.
CONS
Moosend's email builder is easy to use, but it might not have as many design options as some other platforms. A creative agency that needs a lot of design flexibility might find the templates and customization options a bit limited, especially if they need very specific visuals for their brand.
Moosend might not have as many direct connections with other software as some of its competitors, especially for specialized tools. A business that uses a less common CRM might have trouble finding a direct connection with Moosend. This could mean they need to use a third-party tool like Zapier to connect the two, which can be more complicated and expensive.
Moosend is packed with features, but large businesses with complex marketing needs might find that some advanced features are missing compared to top-tier platforms like HubSpot or Marketo. A large business that needs multiple levels of approval for workflows, deep integration with their CRM, or advanced analytics might find that Moosend doesn't offer enough for their sophisticated needs.
Even though Moosend is easy to use, learning how to use its more advanced features, like custom automations and detailed segmentation, can take some time. A new user might need to spend time learning how to build complex workflows or fully use Moosend's segmentation tools, which could delay the launch of more sophisticated campaigns.
Ultimately, the best way to know if Moosend is the right choice for you is to try it out firsthand. With their free plan, you can jump right in and explore the platform to see how it works for your business.
You’ll get a real feel for its features, customization options, and ease of use, without any pressure to commit to a paid plan.
By trying it out yourself, you'll get a sense of how it can fit into your daily operations, helping you decide if it's worth the investment.
The free plan gives you time to make an informed decision, ensuring that if you do move to a paid subscription, you're confident it’s the right tool for your email marketing’s growth and success.
Moosend’s User Testimonials
Reading reviews and testimonials from other users can give you a real sense of what it’s like to use Moosend. These insights can help you decide if the platform is the right fit for you.
By hearing about others’ experiences, you can better understand how Moosend might work for you. Keep in mind that everyone’s experience is different, so it’s a good idea to consider a range of opinions before making your decision.
Here are some reviews from Moosend users:
“ I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking for and are eager to improve. Support is AMAZING, top notch, I've been blown away with the reporting features, the platform is super easy, intuitive and FUN to use,.. . I could keep going! I'm seriously happy with my experience. There are these businesseses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them. Then there are businesses/software providers like Moosend. That make my life easier, running my business more profitable, more fun and overall BETTER. I've been using Moosend for about a month and this is more than enough to know that I will be using them for a very, very long time and that they're the best ESP for my business. I could go on and on. If there are any negative reviews, ignore them. Just try them out for yourself, if you have an agency, switch one of your clients or something to test it out and you'll see for yourself.”
This review really captures how much the user loves Moosend’s customer support and how easy it is to use. They’re not just saying it helps them run their business—they’re saying it makes the whole process more enjoyable! That’s a big deal for any software.
When someone’s excited to use a tool, it’s clear it’s doing something right. And calling the platform fun? That’s a huge compliment, especially for something as technical as email marketing!
“Moosend is a Godsend! It is the simplest platform I’ve worked with and does not compromise on any of the features. Creating beautiful emails is drag-and-drop simple.”
This review really shines a light on how simple and functional Moosend is. It’s perfect feedback for anyone who just wants an easy-to-use, no-nonsense tool that still delivers all the key features.
The fact that they can create "beautiful emails" so easily makes it super appealing, especially for businesses that don’t have a dedicated design team on hand.
“I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support… The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook.”
This user had a pretty frustrating time, especially when it came to Moosend’s more advanced features. It really points to a gap in customer support, especially when dealing with trickier issues like integrating Facebook Pixels.
The basic features might work fine, but if you need more complex tools, you could end up needing a lot of help from support—which isn’t great for anyone looking for a smooth, hassle-free experience.
“The basic product is excellent. Automations work well, campaigns are easy to create, schedule, and send. We had some initial problems with deliverability but they had a helpful contact who helped us warm up the list and move IPs, which seemed to resolve the issue.”
This review is pretty balanced. The user gives Moosend credit for its key features, like automations and easy campaign creation, but also brings up a common issue in email marketing: deliverability. The good news is that support stepped in and helped fix the problem quickly.
It shows that while Moosend works well overall, there can be some bumps along the way, especially when dealing with shared IP pools.
“It’s not easy to generate reports. Sometimes, I have problems organizing elements of my newsletter.”
This feedback highlights some struggles with reporting and design flexibility. Moosend has a lot of great features, but if you’re someone who needs more control over how things are organized or customized, this could be a bit frustrating.
It’s definitely something to consider if you like having everything just the way you want it.
“Pretty great experience overall. A young company that is offering a lot of really advanced email functionality for a very competitive price. Can’t wait to see what happens in future.”
In this review, the user recognizes that Moosend is still growing but sees a lot of potential. For small to mid-sized businesses, having a tool that’s both affordable and packed with innovative features is a big plus.
Their excitement for future updates shows they’re confident Moosend will keep delivering value over the long haul.
If you want to dive deeper into reviews of Moosend, check out Capterra. It’s a well-known platform where you can find detailed feedback from users about Moosend and other software products.
It’s a great place to get more insights and see what people are saying.
Moosend’s Pricing
Moosend offers different pricing plans to fit businesses of all sizes. Small businesses and startups can start with a free plan that includes basic features. Growing businesses can choose a plan with more advanced features for marketing automation and analysis.
Large businesses and agencies can get a custom plan with personalized support, unlimited features, and the ability to handle large campaigns.
Here’s a detailed breakdown of Moosend’s pricing structure:
| Plan | Starting Price | Features |
|---|---|---|
| Free Trial | $0/month | No Credit Card Required, 1,000 Subscribers / Unlimited Emails, 1x Automation Workflow, 1x Landing Page, 1x Subscription Form. |
| Pro | $7/month | Unlimited Emails, Automation Workflows, Landing Pages / Forms, Subscription Forms, SMTP Server. |
| Moosend+ | $Custom/month | Transactional Emails, Audience Discovery, Dedicated IPs, Custom Reports, SSO & SAML, Hosted Files. |
| Enterprise | $Custom/month | All Features, Account Manager, Additional Team Members, Priority Support, Premium Campaign Performance, Deliverability & Strategy Optimization. |
Moosend’s Pricing
Moosend is affordable and flexible, so it's a good choice for small businesses as well as larger companies. The Free Plan is perfect for trying out the platform, while the Pro and Enterprise plans offer more advanced features for businesses that need them.
These plans can grow with your business as it gets bigger.
Quick Verdict – Is Moosend Worth the Money?
Absolutely! Moosend gives you great bang for your buck, especially if you're a small to mid-sized business, an eCommerce shop, or even a marketing agency. It’s affordable, easy to use, and packed with helpful features like automations and solid customer support.
If you just need a reliable email marketing platform without paying a premium, Moosend is a fantastic option. However, if you’re after super advanced features or flawless integrations, you might hit a few bumps that’ll need extra help from support.
But overall? It’s a steal for what you get!
Moosend’s Key Features
Moosend is a flexible email marketing and automation tool that helps businesses create impressive email campaigns and manage their customer contacts.
Moosend stands out as a solution that meets the needs of businesses at every stage of growth. Whether you're focused on direct email marketing, creating automated workflows, or optimizing your lead generation landing page, Moosend has you covered.
Let's dive deeper into Moosend's features and see how they can boost your marketing efforts.
Moosend’s Email Marketing
Moosend makes email marketing easy by providing simple tools to help businesses create, send, and track their campaigns.
Drag-and-Drop Editor
Moosend's email builder is a breeze to use, even if you're not a design pro. Just drag and drop text, images, and buttons to create stunning emails. For example, if you're planning a summer sale, you can whip up an email with bright colors, cool images, and clear calls to action in no time.
Customizable Email Templates
Moosend has a whole bunch of pre-designed email templates to choose from. Whether you're announcing a new product or sending out a newsletter, there's a starting point for you. Imagine running an online shop.
You could pick a template that's perfect for showing off your latest products, then add your own photos and special offers to make it unique.
Advanced Segmentation
The key to successful email marketing is sending the right message to the right person. Moosend helps you do just that by letting you divide your customers into groups based on what they like, when they bought something, or other details.
For instance, if you sell skincare and makeup, you can send skincare tips to people who bought face cream and makeup tutorials to those who bought lipstick.
This personal touch makes your customers feel special and helps you sell more.
Moosend’s Campaign design
Moosend’s Marketing Automation
Moosend's automation tools help businesses create personalized customer journeys. You can set up automatic actions that happen when customers do certain things, like visiting your website or buying a product. This helps you guide customers through the sales process and increase sales.
Let’s explore the marketing automation features in more detail and see how they can drive your success.
Marketing Automation Strategy
Moosend offers ready-made automation templates and the ability to create your own custom workflows.
Pre-Built Automation Templates
If you're new to marketing automation or need to get started quickly, Moosend's ready-made templates are a great option. These templates are designed for common situations like welcoming new customers, reminding people about items in their shopping cart, or reconnecting with inactive customers.
For example, if you have an online store, you can easily set up a series of emails to remind customers about items they left in their cart, encouraging them to buy.
Custom Workflows
If your business has more specific needs, Moosend lets you build custom automated campaigns from the ground up. You can set up rules that trigger actions based on what customers do, what they bought, or when they signed up.
This helps you create campaigns that are perfectly tailored to your business goals. For example, you could create a campaign that sends customers personalized product recommendations based on what they've looked at or bought.
Marketing Automation Examples
Moosend shows real-world examples of how its automation tool can be used in different businesses.
Abandoned Cart Recovery
One of the most popular ways to use automation for online stores is to send reminders to customers who leave items in their shopping cart without buying them. You can create a series of emails that become more urgent over time, offer discounts, or highlight the benefits of the products. This often helps customers finish their purchases.
Welcome Series
When someone new signs up for your newsletter, you can send them a series of welcome emails to introduce your brand, share useful information, and encourage them to buy from you for the first time.
For example, a software company could send new customers a "Getting Started" guide followed by emails highlighting the best features of their software.
Lead Nurturing in B2B
For businesses that sell to other businesses, automating the process of nurturing leads is crucial. Moosend lets you create automated campaigns that guide leads through the sales process.
For example, you could set up a campaign that sends a new lead who downloads a report a follow-up email with a success story, and then an invitation to schedule a meeting.
Customer Retention Campaigns
Moosend can help you keep your customers coming back. You can automatically send special offers or loyalty discounts to customers who haven't bought something in a while.
Marketing Automation for B2B Companies
In B2B marketing, it's important to automate the process of nurturing leads and following up with them because it takes longer to make a sale. Moosend's automation tools are perfect for B2B businesses:
Lead Scoring
Moosend helps you prioritize your leads based on how interested they seem. You can give points to leads for things like opening your emails, clicking links, or visiting your website.
When a lead gets enough points, you can automatically move them to the next step in the sales process or let your sales team know to reach out to them.
Automated Drip Campaigns
In B2B marketing, drip campaigns are a great way to gradually educate potential customers. You can create a series of emails that send helpful content like blog posts, reports, or success stories over time.
This helps guide leads towards making a purchase.
Follow-Up Workflows
Once a potential customer interacts with your content—like watching a webinar or downloading a report—Moosend can automatically send them follow-up emails with more information or invite them to schedule a meeting.
This helps you stay in touch with them throughout the sales process.
Benefits of Moosend’s Marketing Automation
Moosend's automation tool offers many benefits that can help your marketing team work more efficiently:
Behavior-Based Triggers
Moosend can automatically trigger actions based on what your customers do, like visiting certain pages, leaving items in their shopping cart, or clicking on links. This helps you send personalized emails.
For example, if someone clicks on a link about winter jackets, you can automatically send them an email featuring your latest winter collection.
Repetitive Task Automation
Moosend automates repetitive tasks like sending confirmation emails, updating customer information, or dividing your customers into groups. This saves you time and lets you focus on more important things like planning your marketing strategy and creating engaging content.
Streamlined Marketing Processes
Automating your marketing makes it more efficient and scalable. You can manage big campaigns with less effort, while making sure that each customer gets the right messages at the right time.
Moosend’s Automation
Moosend’s Lead Generation
Moosend helps businesses attract new customers and build their email list. It provides tools to capture customer information and send targeted emails to nurture them into buyers.
Customizable Forms
Moosend makes it easy to collect new email addresses. It offers different signup forms that you can add to your website, like pop-ups or floating bars. For example, a gym could offer a free class in exchange for an email address.
This helps them get more people signed up and attract new customers.
Landing Page Builder
Moosend makes it easy to create landing pages without needing a web designer. You can design pages for special offers, online events, or freebies. For example, a marketing agency could create a landing page offering a free ebook on the latest marketing trends, with a form for visitors to download it.
Lead Scoring and Nurturing
Moosend helps you prioritize your leads based on how interested they seem. For example, leads who open your emails a lot or visit your website might be more likely to buy from you.
You can use this information to focus on the leads who are most interested.
Moosend’s Landing Page Design
Optimizing a Landing Page for Lead Generation
When you want to optimize a landing page for lead generation, your focus should be on turning visitors into leads by guiding them to take specific actions, like filling out a form or signing up for a newsletter.
Here’s how to do it effectively, with examples:
1. Clear and Compelling Headline
The headline on your landing page is the first thing people will see, so it needs to clearly show what you're offering. It should be short and directly address a problem or need that your audience has.
Example: If you're offering a free ebook on email marketing, your headline could be: "Boost Your Email Marketing Strategy: Get Your Free Guide Today!" This clearly shows the benefit of downloading the guide.
2. Engaging and Relevant Content
Your landing page content should be clear, focused, and directly relevant to your offer. Emphasize the key benefits without overwhelming visitors with excessive details.
Example: For instance, a marketing automation consultant might design a landing page promoting a free strategy session. The content could briefly outline what’s included, such as tailored marketing automation examples and practical strategies for B2B companies.
3. Strong Call-to-Action (CTA)
Your call-to-action (CTA) should grab attention and encourage action. Use phrases like “Get Started,” “Download Now,” or “Claim Your Free Consultation.” Make sure the button is eye-catching and placed where it’s easy to see.
Example: A lead generation landing page for a webinar might feature a CTA like “Reserve Your Spot Now” with a brightly colored button placed right beneath the main content.
4. Optimized Lead Capture Form
The form is where visitors become leads, so it’s important to keep it simple. Only ask for basic details like name and email. The more fields you add, the less likely people are to complete it.
Example: if you’re offering a newsletter subscription, keep the form brief just request the visitor’s name and email. You can gather more details and segment your leads later using email list management strategies.
5. Social Proof and Testimonials
Adding testimonials or success stories builds trust and helps convince visitors that your offer is valuable.
Example: On a landing page promoting a free consultation with an email marketing consultant, you could highlight reviews or success stories from clients who have seen great results from your services.
6. Visual Elements and Design
A clean, visually appealing design makes for a better user experience. Incorporate high-quality images, short videos, or infographics that reinforce your message.
Example: A landing page for email marketing services could feature a brief explainer video showing how email automation boosts engagement and conversions.
7. A/B Testing and Optimization
To get the most leads, regularly test different parts of your landing page, like headlines, CTAs, and images. See which versions perform better and use that data to make improvements.
Example: you could test two versions of a landing page—one with a bold headline and another with a more detailed one. Track which one gets more sign-ups and adjust based on the results.
Moosend’s List Management
Keeping your email list clean and up-to-date is important for making sure your emails get to the right people.
GDPR-Compliant Tools
Moosend helps you stay compliant with data protection laws. It makes it easy to get people's permission, let them unsubscribe easily, and store their information safely.
For example, when someone signs up for your newsletter, Moosend can automatically record their consent and send a confirmation email, making sure your list is legal and reliable.
Automated List Cleaning
Moosend helps you keep your email list clean and healthy. It automatically removes old or invalid email addresses, which helps your emails get to the right people. For example, if someone hasn't opened your emails in a long time, Moosend can send them a reminder email.
If they don't respond, you can move them to a list for later or remove them completely.
Advanced Segmentation
You can divide your customers into groups based on how much they interact with you, how often they buy, or their personal details. For example, an online bookstore could send different book recommendations to customers who like mysteries and those who like self-help books.
This helps you send more relevant emails and sell more.
Moosend’s Email Segmentation Templates
Moosend’s Reporting and Analytics
Moosend gives you detailed information about how your emails and automations are doing. You can see things like open rates, click-through rates, and how many people bought something.
Campaign Performance Metrics
You can see important numbers like how many people opened your emails, clicked on links, bounced, and bought things. For example, if a sale email doesn't get many people to open it, you can quickly figure out why and try different email titles to get better results.
A/B Testing
Moosend lets you experiment with different versions of your emails to see which one works best. You can try different email titles, calls to action, or layouts to find the winning combination.
For example, if you're not sure whether a "20% Off" or "Free Shipping" offer will be more popular, you can test both and see which one gets more clicks and sales.
In-Depth Analytics for Automation Workflows
You can track how each part of your automated emails is doing and make changes as needed. For example, if your abandoned cart emails aren't getting people to buy, you can figure out where people are stopping and change your emails to be more effective.
Moosend’s Campaign design
Moosend’s Integrations
Moosend works well with other tools you might be using, like online stores, customer relationship management systems, and other marketing software. This helps you keep all your information in one place and make your marketing easier.
E-commerce Integrations
Moosend works seamlessly with popular online stores like Shopify, WooCommerce, and Magento. So, when someone buys something from your store, Moosend can automatically update your customer information and send them targeted emails or add them to the right automated campaigns.
CRM Integrations
Moosend works well with popular customer relationship management tools like Salesforce and HubSpot. This keeps your customer information updated across all your software.
For example, when someone becomes a potential customer in your CRM, Moosend can automatically add them to a series of emails designed to help them become a paying customer.
Zapier Integration
Moosend works with thousands of other apps through Zapier. This lets you automate tasks and move information between different tools, like Google Sheets, Trello, and Slack.
For example, you could set up an automatic rule that adds new signups to a Google Sheet and also sends a welcome email.
Moosend’s Integrations
FREQUENTLY ASKED QUESTIONS (FAQ)
-
Moosend is primarily used for email marketing and marketing automation. It helps businesses create, manage, and optimize their email campaigns while automating repetitive marketing tasks.
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Yes, Moosend is known for being easy to use, making it a great choice for businesses of all sizes, whether you’re a beginner or an experienced marketer.
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No, Moosend does not currently offer a dedicated mobile app. The platform is primarily web-based, meaning you access it through a browser on your desktop, laptop, or mobile device. While there’s no standalone app, Moosend’s website is mobile-responsive, allowing you to manage campaigns, view reports, and access key features from your mobile device’s browser.
This setup still offers flexibility for users who need to make quick adjustments or check performance metrics on the go, but it lacks the native app experience that some other email marketing platforms might offer.
For those who require more extensive mobile management features, this could be a limitation to consider.
Final Thoughts on Moosend
Moosend isn’t just another email marketing tool—it’s an all-in-one solution that brings together email marketing, marketing automation, and lead generation in one easy-to-use platform. Whether you're a solo Email Marketing Consultant or managing a large team, Moosend’s versatility, simplicity, and affordability make it a standout option.
The platform’s intuitive interface, powerful automation tools, and in-depth reporting make it a solid choice for businesses that want to up their email marketing game without blowing their budget.
That said, if you’re looking for super advanced features like a wide range of design options or seamless integration with specialized tools, you might want to look elsewhere.
But even with those limitations, Moosend is still a great pick for online stores, software companies, and small to medium-sized businesses looking to automate their marketing easily and affordably.
And the best part? Moosend offers a free trial, so you can dive into all its features—like creating campaigns, setting up automations, and tracking results—without spending a penny.
It’s the perfect way to see if Moosend is a good fit for your business before committing to a paid plan.
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