Last Updated On January 06
GetResponse Review 2024: Build Your List & Automate Marketing
Explore our GetResponse 2024 review: discover its tools to build email lists, automate marketing, and create engaging newsletters. Is it worth the cost?
GetResponse has been around the email marketing block a while now. It’s one of those tools that, just when you think you’ve seen it all, it comes back with something new.
In 2024, GetResponse feels like it’s stepping up its game again. It’s not just about building an email list or creating newsletters anymore; we’re talking full-on marketing automation, AI email generators, and a database that keeps up with your growing audience.
Whether you're dipping your toes into email marketing or are already neck-deep, GetResponse has a few tricks up its sleeve that might surprise you.
What is GetResponse?
At its core, GetResponse is an email marketing platform that’s evolved over the years into a multifaceted tool for everything from email marketing to landing pages to webinars.
It’s like having a Swiss Army knife for digital marketing in one neat package.
If you’re looking to set up automated email workflows or create newsletters without a hassle, GetResponse is built to make it as smooth as possible—without a lot of technical elbow grease.
Ease of Use
4.0
Customer Service
4.1
Features
4.2
Value for Money
4.0
GetResponse Overview
Hey there! Just a heads up - some of the links on this blog are affiliate links. This means that if you click on one of these links and make a purchase, I may earn a small commission at no extra cost to you.
Please know that I only recommend products or services that I personally use or have used and believe will add value to you. Your support through these links helps keep this blog running and allows me to continue sharing valuable content with you.
Who Is GetResponse Best For?
GetResponse fits nicely for small to medium businesses and freelancers itching to grow their audience and reach. Are you looking to dabble in marketing automation, like setting up an email series that runs while you’re out getting coffee?
Then this is your scene.
On the flip side, if you're someone who’s overwhelmed by too many features (and let’s be honest, there are a lot), it might take a minute to get comfortable.
Still, if you can get past that learning curve, there’s gold here, especially if building an email list is top of mind.
GetResponse’s PROS and CONS
GetResponse brings a lot to the table with features that can seriously amplify your marketing game. But, like any tool, it’s worth looking at both sides of the coin before you dive in.
Here, we’ll dig into some of the standout pros and cons of using GetResponse, giving you a clearer picture of whether it’s the right fit for your needs.
PROS
GetResponse packs a punch with its range of services, making it a solid powerhouse for online marketing. It combines everything you might need—email marketing, automation, webinars, landing pages, and even a CRM system—all under one roof.
The platform's layout is intuitive and beginner-friendly, with a UI that’s as easy to navigate as it is visually pleasing. Creating newsletters or setting up autoresponders? It’s practically a breeze, thanks to the drag-and-drop editor that lets you build emails, landing pages, and automation workflows without breaking a sweat.
There's even an unlimited free version to get you started without spending a dime. And when it comes to paid plans, the pricing is refreshingly competitive—especially for all the features packed in, with options designed to fit different business needs and budgets.
GetResponse sweetens the deal with discounts on subscriptions and a generous library of templates. Plus, their reporting features go deep, offering insights like open rates, click-through rates, and customer behaviors, so you can fine-tune your strategy for maximum impact.
And here’s the cherry on top: unlike a lot of other email marketing tools, GetResponse includes built-in webinar capabilities. So if hosting online events is part of your game plan, this feature’s a perfect fit.
AI Email Generator, a recent addition, it’s surprisingly helpful, especially if you're low on inspiration.
CONS
Even with all that GetResponse brings to the table, there are a few things worth noting. For starters, the sheer number of features can feel a bit overwhelming. While it’s packed with options, some users may find navigating the interface a bit much, especially if you’re just getting started. And while the automated workflows are powerful, setting up more advanced scenarios might come with a bit of a learning curve.
A few users have also mentioned issues with email deliverability—sometimes, not every email lands where it should in subscribers' inboxes.
Then there’s the support. Although GetResponse offers 24/7 assistance, responses can sometimes feel slow, particularly for users on the lower-tier plans.
Speaking of plans, features like webinars and the more robust marketing automation tools are only accessible on higher tiers, which could make the basic plans feel a bit limiting if you’re looking to use those advanced options.
The best way to know if GetResponse hits the mark for you? Give it a spin yourself! With a free plan on offer, you can jump in and explore everything the platform has to see how well it fits your business needs.
Trying it out firsthand lets you really get a feel for the features, see how customizable it is, and gauge just how beginner-friendly the setup feels—all without the pressure of committing to a paid plan right off the bat.
It’s an easy, risk-free way to find out if GetResponse aligns with your marketing goals.
GetResponse’s User Testimonials
Reading reviews and testimonials from other users can really help you get a feel for what it’s like to use GetResponse. Hearing other people’s experiences can make it easier to figure out if the platform’s a good match for your needs.
Since everyone’s experience is different, it’s smart to check out a variety of opinions for a balanced view before making a decision.
Here are a few insights from actual GetResponse users:
"I use GetResponse for building my list and keeping in touch with them. Since I started using it till now, I have had little or no issues with any of the features I use. What's most important for me is that my mails get to my contact's inbox and GetResponse makes sure of that. I do feel there are more features now on the app than I need and it is quite very good. I can easily clean my list and remove contacts that no longer respond or open my mails. The landing page builder and the website builders are good though I rarely use them."
This user values GetResponse’s reliable email deliverability—a must for marketers. They find the list management straightforward and appreciate the flexibility of having so many features, even if they don’t use them all.
"Simple automation and customization of multistep trips based on participant actions could send a series of onboarding emails to new sign-ups, for example, or cart abandonment emails if the purchase is not completed. Workflows customize and improve the effectiveness of marketing."
Here, another user points to the power of GetResponse’s automation tools. From onboarding sequences to cart abandonment emails, GetResponse makes it easy to boost engagement with well-targeted workflows.
"Cost Limitations with segmenting the email lists. Inability to connect directly with our website. Very poor customer service."
This user highlights a few common pain points: the cost of advanced features like segmentation, difficulties with website integration, and less-than-stellar customer service. For some businesses, these might be deal-breakers.
"Poor execution of new features – Poor user interface – VERY POOR transitions between versions of the platform: features break, processes you build might break as well. Poor coding and testing: if you use it professionally, you know that you can't rely on it. (Ex: draft emails break, email templates break, fonts break, text size breaks, etc.). VERY BAD when it comes to RESPONSIVE emails. HORRIBLE customer service: they're all NON-Native English Speakers and don't understand what you tell them. They assume every customer they have is a newbie or a grandma who has never sent any newsletter. It's very frustrating."
This user expresses frustration with technical stability, especially during updates, and is disappointed with customer support, mentioning language barriers and a lack of advanced knowledge. For professional marketers, reliability issues like these can be a real headache.
"My overall experience has been great with GetResponse. I've used them for many, many years. I've never had any issue with the system, and they always update me about any updates or any issues that may arise in the future."
As a long-time user, they appreciate GetResponse’s stability and proactive communication on updates, helping their business stay prepared.
"I absolutely love GetResponse, and I use it daily. I easily design my marketing campaigns and even get customers to my landing page with the built-in advert creator for Facebook and Google. My business cannot run without GetResponse."
For this user, GetResponse is essential to their daily workflow. The ad creation tools and landing page features make it a breeze to manage campaigns across platforms like Facebook and Google.
Want to dive deeper? Check out Capterra, a well-known review site where you’ll find detailed user feedback on GetResponse and other software. It’s a great way to gain more insights and see what people are saying.
Remember, everyone’s experience is unique, so if you’re really interested, why not try it out yourself? GetResponse offers a free plan, so you can explore the platform at no cost to see how it fits with your business needs.
By testing it firsthand, you’ll get a true feel for its features, customizability, and ease of use—all without the pressure of committing to a paid plan. It’s a great way to see if GetResponse aligns with your marketing goals.
GetResponse’s Pricing
GetResponse has five pricing plans designed to fit a range of needs and budgets.
Here’s a quick look at what’s on offer:
| Plan | Starting Price | Features |
|---|---|---|
| GetResponse Free | $0/month - Up to 500 subscribers | 1 website and landing page, 2,500 newsletters/mo, Create and save drafts, Add up to 500 contacts, Collect leads, premium features for 30 days |
| Email Marketing | $16/month - Up to 1,000 subscribers | Email marketing, AI email generator, Autoresponders, AI campaign generator, Website and landing pages, Signup forms and popups |
| Marketing Automation | $54/month - Up to 1,000 subscribers | Email marketing, plus: Marketing automation, Event-based workflows, Webinars, Advanced segmentation, Contact scoring, Sales funnels |
| Ecommerce Marketing | $106/month - Up to 1,000 subscribers | Marketing Automation, plus: Generate unlimited content, Access to all current & future writing tools, Long-Form Editor with Keyword Assistant, WordHero Chat, Write in 108 languages, 24/7 priority support, Lock in low price forever, Cancel any time |
| GetResponse MAX | $999/month - Custom Solutions | Marketing Automation, plus: Dedicated priority support, Dedicated infrastructure, Personalized onboarding, SMS marketing, AI recommendations, Transactional emails |
GetResponse’s Discount
One nice perk? GetResponse provides some pretty solid discounts based on how long you sign up for.
For monthly subscribers, there’s a 15% discount available if you go month-to-month, letting you save a bit without a long-term commitment. Just a heads-up: this discount doesn’t apply to the GetResponse MAX plan.
GetResponse Monthly Pricing
If you’re ready to commit for a full year, GetResponse sweetens the deal with a 30% discount.
GetResponse Yearly Pricing
And for those looking to go all in with a 2-year plan, there’s a significant 40% discount on the table. Again, these discounts don’t extend to the GetResponse MAX plan, but for everyone else, it’s a solid way to save.
GetResponse 2-year Pricing
Quick Verdict – Is GetResponse Worth the Money?
Honestly, it depends on what you need. If you’re serious about growing your email list and want a tool that’ll scale with you as you dip into things like marketing automation and AI-driven content, GetResponse can be worth the investment.
However, if all you need is a straightforward email sender, there are simpler and cheaper options out there.
GetResponse’s Key Features
Let’s take a closer look at GetResponse’s key features and see if they line up with what you’re looking for.
GetResponse makes it easy to create and send professional email campaigns with a full suite of design tools. Once you’ve set up a free account, head over to the Email Marketing section on the homepage to get started on your first newsletter.
GetResonse’s Email Marketing
Designing Your First Newsletter with GetResponse
In the Email Marketing folder, simply click “Create Newsletter,” and you’re off to the races!
If you’re on a paid plan, you can use their AI-powered “Email Generator”—a nifty feature that uses AI to craft personalized templates based on your campaign goals and preferences.
Getresponse Newsletter Creation
Or, if you’re more hands-on, select the “By myself” option to create your newsletter from scratch. Here’s how it works:
Choose “By myself”
This gives you a blank canvas where you can add details like your message title, subject line, design, content, and scheduling preferences.Design Your Message
Tap “Design message” to explore a range of pre-made templates. These templates are professionally crafted, fully customizable, and ready to make your email campaign look sharp. Choose the template that best matches your brand’s style, then tweak it to make it your own.Here’s what the GetResponse design editor brings to the table:
Drag-and-drop editor for easy customization
Pre-designed templates for a head start on design
Customizable layout options for unique looks
Image editing capabilities to polish visuals
Mobile-responsive design so it looks good on any device
Preview mode to see the final look before sending
Undo/redo for quick adjustments
GetResponse Design and Content Templates
With an intuitive interface and plenty of flexibility, the GetResponse editor makes it easy to craft attractive and engaging emails that speak to your audience.
GetResponse’s Autoresponders
An autoresponder is a handy tool for sending automatic, pre-written messages to people who fill out a form, send you an email, or interact with your site.
Setting Up Your First Autoresponder
Getting started with autoresponders in GetResponse is pretty similar to creating newsletters, with just a few extra steps—like scheduling. When you’re setting things up, make sure you’ve got the Linked List right; the list you select will receive these automated messages whenever someone signs up or completes a form.
If you have a website, it’s essential to integrate your email platform with your signup forms or purchase process.
This usually involves mapping fields and configuring settings so that every time someone takes an action, their contact info goes straight into the right email list.
GetResponse autoresponder Settings
Scheduling is where the magic happens. You have full control over when your emails go out, and it’s worth thinking about things like time zones, ideal engagement times, and how often you want to reach out.
Testing different delivery schedules can also help you figure out what timing gets the best open rates and engagement.
Targeted autoresponder campaigns let you send personalized, well-timed messages that feel relevant to your recipients, boosting both the impact and engagement of your email marketing.
GetResponse’s Website Builder
GetResponse has added a website builder to its toolkit, making it easy to design and customize your own site right within the platform.
You can start from a pre-designed template or take advantage of their AI-powered builder to create a website tailored to your style and needs.
GetResponse Website Builder
With a wide range of high-quality templates to choose from, giving you plenty of options to create a site that looks polished and professional right from the start.
GetResponse Website Builder Templates
The website builder features a simple drag-and-drop interface, making it easy to tweak your site’s layout and overall look. You’ve got full control over the design—from changing fonts and adjusting text sizes to adding or removing images, moving elements around, and fine-tuning padding.
It’s all set up to help you build a site that’s both visually appealing and user-friendly.
GetResponse Website Builder Editor
GetResponse’s website builder is a great option for creating professional-looking sites without needing any tech skills.
However, if you’re aiming for a large, complex website with advanced features or highly specific customizations, it might not be the best fit.
While it’s flexible and user-friendly, it doesn’t quite pack the punch needed for more intricate sites.
GetRespnse’s Landing Pages
What really sets GetResponse apart in the world of landing page builders is its huge library of pre-designed templates tailored to different industries and goals. Whether you’re setting up for e-commerce, webinar sign-ups, or lead generation, there’s a template that’s got you covered.
With an intuitive drag-and-drop interface, you can easily customize these templates or start fresh to design landing pages that fit your exact needs.
GetResponse Landing page template
All in all, GetResponse’s landing page creator is a powerful, easy-to-use tool for building engaging pages that get results.
Plus, you can seamlessly connect it with other marketing tools, like email campaigns and automation workflows, which helps streamline your marketing and lets you nurture leads the moment they land on your page.
GetResponse’s Automation
GetResponse’s marketing automation really shines as one of its top features. With a solid lineup of tools and an easy-to-use interface, GetResponse lets you build detailed automated workflows that can boost both engagement and conversions.
By visually mapping out each automated step, GetResponse makes it easy to create targeted, relevant campaigns that connect with your audience effectively.
Creating an Automated Workflow
To get started:
Log in to your GetResponse account and go to the “Marketing Automation” tab.
Click on “Workflows,” then select “Create Workflow.”
Choose a template that fits your goals or start from scratch with a blank template.
Give your workflow a name, like “Welcome Email for New Subscribers.”
Getresponse Workflow Automation
Now you can start adding actions:
For a welcome email, select “Send email” and design your message in the email editor with all the details you want to share.
Want to follow up with a reminder? Add a delay action (say, two days), then set another “Send email” action with a friendly reminder for subscribers who didn’t open the first email.
For a product recommendation workflow:
Set the trigger based on specific behaviors, like recent purchases or website activity.
Add a “Send email” action, then design an email with product recommendations tailored to your customer’s interests.
GetResponse’s automation tools give you the power to streamline your marketing efforts without losing that personal touch, helping you save time, connect with your audience, and drive conversions.
Getresponse Worklow Automation Editor
GetResponse’s Webinars
GetResponse Webinars make it easy to host and manage virtual events that help you engage your audience, generate leads, and build stronger connections with participants.
For anyone already using GetResponse for email marketing, this is a handy feature, bringing email and webinars together on one platform.
During a live session, GetResponse offers interactive tools like screen sharing, whiteboards, polls, and chat, so you can keep things lively and engaging. You can connect with your audience in real-time by answering questions, running quizzes, or even hosting contests.
Getresponse webinars
When the webinar wraps up, GetResponse automatically records it, so you can share a replay link with those who couldn’t make it or offer it as exclusive content for registered attendees. Plus, you get detailed analytics on attendance, engagement, and participant behavior.
In short, GetResponse Webinars offer a complete package for hosting virtual events and building strong, meaningful connections with your audience.
GetResponse’s Conversion Funnel
GetResponse's Conversion Funnel is a powerful tool for growing your email list, generating leads, selling products, and promoting webinars—all in one place.
To build your email list or capture leads, you can create high-converting landing pages with eye-catching opt-in forms. These forms grab visitor info and automatically add them to your email list. You can even offer enticing lead magnets, like ebooks or guides, to encourage visitors to share their contact details.
For selling products, the Conversion Funnel lets you set up sales funnels that guide customers step-by-step through the buying process. You can showcase products, add upsells or cross-sells, and nurture leads with automated email campaigns to boost conversions.
Want to promote a webinar? Create dedicated landing pages designed to capture registrations. The Conversion Funnel integrates registration forms on these pages and allows you to set up automated reminders to maximize attendance.
GetResponse Conversion Funnel
GetResponse’s Conversion Funnel offers a streamlined process with step-by-step guidance, ensuring you don’t miss any key elements. With ready-made templates and helpful suggestions, building a funnel becomes easy and effective.
To track your campaign’s performance, GetResponse provides a comprehensive conversion dashboard, making it simple to monitor your progress and optimize as needed.
In a nutshell, GetResponse’s Conversion Funnel is an all-in-one solution for crafting marketing strategies that drive conversions across various channels.
GetResponse Conversion Funnel Email List
GetResponse’s Integration
If you're looking to connect GetResponse with other platforms or tools, you’re in luck—GetResponse offers over 180 integrations to make it happen.
You can also take advantage of GetResponse’s advanced API to create your own custom integration, connecting it directly with your preferred service.
This extensive lineup makes it easy to seamlessly integrate GetResponse with all kinds of systems, including:
Popular CMS platforms like WordPress
E-commerce sites like Shopify and Magento
CRM systems like Monday.com, Salesforce, and HubSpot
Webinar platforms like Zoom and GoToWebinar
Analytics tools like Google Analytics and Facebook Pixel
And that’s just the beginning! Whatever you’re using, GetResponse likely has an integration for it.
GetResponse Integration
GetResponse’s (FAQs)
-
GetResponse is a powerful email marketing platform that allows businesses and individuals to build, send, and track professional email campaigns.
It offers a wide range of features, including customizable templates, autoresponders, A/B testing, landing pages, and marketing automation.
GetResponse helps businesses drive customer engagement, increase conversions, and build strong relationships with their audience through effective email marketing strategies.
-
GetResponse offers both free and paid plans. The free plan allows users to have up to 500 subscribers and use basic email marketing features.
However, for more advanced features and access to a larger number of subscribers, users will need to upgrade to a paid plan.
The pricing for the paid plans varies depending on the number of subscribers and the features required by the user.
-
GetResponse is a good choice for beginners. The platform provides an intuitive user interface that is easy to navigate and understand, making it accessible for those who are new to email marketing.
GetResponse offers a wide range of beginner-friendly features such as customizable templates, drag-and-drop editors, autoresponders, landing pages, and list management tools.
Additionally, they provide various learning resources, including tutorials, webinars, and a knowledge base, to help users get started and make the most of their email marketing efforts.
-
GetResponse is not exactly a CRM software but offers Customer Relationship Management (CRM) functionalities as part of its platform.
It allows businesses to manage their customer relationships by organizing and tracking their interactions.
With GetResponse's CRM capabilities, you can store contact information, track customer activity, segment your audience based on their behavior, and create personalized marketing campaigns.
The CRM features in GetResponse help businesses streamline their sales processes, improve customer communication and engagement, and ultimately enhance the overall customer experience.
-
GetResponse provides several benefits for businesses. Here are some key advantages:
Email Marketing
GetResponse offers a robust email marketing platform that allows you to create and send professional-looking emails to your audience. You can easily create responsive email templates, automate email sequences, segment your subscribers, and track the performance of your campaigns.
Landing Pages
With GetResponse's built-in landing page creator, you can quickly design and publish custom landing pages to capture leads or promote products/services. The drag-and-drop editor makes it easy for beginners to create visually appealing pages without any coding knowledge.
Marketing Automation
GetResponse simplifies marketing automation by providing a visual workflow builder. You can automate various tasks, such as sending personalized emails, tagging subscribers based on their behavior, and setting up triggered actions based on specific events.
CRM Functionality
GetResponse includes CRM features that enable businesses to manage customer relationships effectively. You can store contact information, track interactions, segment your contacts into different groups, and run targeted campaigns accordingly.
Webinar Hosting
GetResponse offers an integrated webinar platform that allows you to host live or automated webinars to engage with your audience effectively. It includes features such as screen sharing, whiteboard tools, Q&A sessions, and interactive polls.
E-commerce Integration
If you run an online store, GetResponse integrates with popular e-commerce platforms like Shopify and WooCommerce. This integration enables you to sync customer data seamlessly and create automated workflows based on purchase behavior.
Reporting and Analytics
GetResponse provides detailed reports and analytics that help you measure the success of your campaigns. You can track opens, clicks, conversion rates, website traffic generated from emails, and more.
Support and Education
The platform offers 24/7 support through live chat and email assistance. Additionally, they provide educational resources like guides, webinars, and video tutorials to help users make the most of the platform.
Scalability
Whether you are a small business just starting or an enterprise-level company, GetResponse offers plans that can scale according to your needs. You can upgrade and access more advanced features as your business grows.
Integration Capabilities
GetResponse integrates with a wide range of apps and tools, like CRM systems, e-commerce platforms, webinar platforms, social media networks, and more. This flexibility allows you to connect your marketing stack and streamline your workflows.
-
-
Final Thoughts on GetResponse
In my view, GetResponse is a solid choice for those who want more than just an email tool. It’s got layers—sometimes too many layers if you’re only looking for the basics, but that’s a good problem to have.
Sure, there are a few bumps along the way, especially with the pricing.
But if you’re in it for the long haul, it’s got just the right mix of features to keep you covered, whether you're looking to build an email list, create newsletters, or dive into a more complex marketing automation strategy.
Related Posts
Moosend Review
Moosend is an email marketing platform that helps businesses create, send, and automate email campaigns. It offers easy-to-use templates, drag-and-drop editors, and advanced automation features to help engage with customers more effectively.
In addition to email marketing, Moosend provides tools for managing mailing lists, tracking campaign performance, and segmenting audiences.
It’s a popular choice for businesses looking to streamline their marketing efforts and build stronger relationships with their customers through targeted, data-driven campaigns.
SaneBox Review
SaneBox is an email management tool that uses artificial intelligence to prioritize and filter emails, helping you focus on important messages and declutter your inboxes.
SaneBox analyzes your behavior, such as which emails are opened and responded to, to determine the importance of incoming emails.
It moves unimportant emails out of the inbox into a separate folder called SaneLater and provides a summary in a digest format.
RocketReach Review
RocketReach is a handy tool used by sales and recruiting professionals around the world. It helps you quickly find key contact details, like email addresses, so you can easily reach out to the right people.
Using advanced technology and a large database, RocketReach finds email addresses with accuracy, making it simple to connect with potential leads.
It's a valuable resource for professionals in sales and recruiting, allowing them to find and connect with prospects quickly and effectively, even in a competitive market.
Apollo.io Review
Apollo.io is a sales intelligence platform designed to help salespeople and marketers find leads, connect with prospects, and grow revenue. It offers tools to identify potential customers, engage with them, and implement effective go-to-market strategies.
With a simple interface and customizable dashboards, Apollo.io makes it easy to access key information when you need it.
It's a great tool for sales teams, marketers, and business professionals looking for data-driven ways to improve prospecting and streamline sales processes.
Subscribe to our Newsletter
Get exclusive software deals & reviews delivered straight to your inbox + Have software questions? We're here to help! Subscribe now (it's free)!